Apr
16

Altoids/Marlboro Tins

There’s something special about Altoids and the tins they come in, I don’t think I’ve ever thrown one away. I like the idea that I’m buying a product whose recipe comes from the reign of King George III. I was disappointed, however, when I found out that Altoids aren’t produced in a small English confectionary like I thought, but instead are a subsidiary of Kraft foods, which is in turn owned by Phillip Morris Inc. Not that I should have been surprised, but I guess I just felt kind of cheated. Anyway, I created these Altoids/Marlboro tins for my senior design show. From a design standpoint it’s amazing how easy it was to combine these two completely different brands. Production was a different story (a combination of clear stickers and spraypaint was what I ended up using). Below is the text that I wrote for the inner wrapper.

Altoids, the Original Celebrated Curiously Affiliated Mints, are specially formulated mint lozenges many times stronger than ordinary mints. This extraordinary strength, however, is not what makes Altoids stand apart from the crowd. Instead, it’s their curious affiliation with Phillip Morris Incorporated.

Established in 1780 during the reign of King George III, Altoids producer Smith & Co, later became a part of Callard & Bowser, a prestigious English confectioner founded in 1837. This is where many people would like you to believe Altoids remains until today. However, in 1965 Beatrice Foods purchased Callard & Bowser, and later sold them to Terry’s of York, a subsidiary of General Foods Corporation. In 1985, Phillip Morris Inc, acquired General Foods and later combined them with Kraft and eventually Nabisco to form what is today the world’s largest food company.

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